The Buckaroos

Campy Western Revue Branding

Primary logo

The Buckaroos USA website was designed in bold black and gold, reflecting the show’s campy, high-energy style. Built to drive merchandise sales and secure bookings, the site gave the group a polished, professional platform to match their theatrical presence.

I developed the full brand identity for Buckaroos USA, a cheeky, theatrical spin on classic male revues like Chippendales and Thunder From Down Under. From the logo and website to marketing and promotional assets, the designs capture the show’s bold, campy spirit with a polished, high-impact visual style that’s equal parts playful and professional.

I designed custom merch with slogans like “Get Bucked” and “Buck Buddy,” turning Buckaroos USA’s cheeky, high-energy spirit into wearable branding.

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Brent Amaker and the rodeo