Marketing That Moves people
I’m a digital marketing strategist and designer with over 10 years of experience helping brands grow through smart, story-driven content. I specialize in social media strategy, content creation, and campaign design—managing everything from organic and paid social to influencer outreach and community engagement.
With a background in visual design, I bring a strong eye for layout, tone, and brand alignment across platforms like Instagram, Facebook, LinkedIn, Reddit, and X. Whether it’s launching a new product, supporting a national campaign, or building everyday engagement, I combine creative direction with clear strategy to deliver results.
I thrive in fast-paced environments, love collaborating across teams, and approach every project with curiosity, flexibility, and a focus on connection.
Mystery Coke Machine “Goes for a walk”
Viral Organic Marketing Strategy | Social + Press Integration
To build buzz and boost brand visibility, I developed an organic campaign centered around a mysterious local vending machine. By shifting the focus from product-first to story-first, we turned the object into a culturally relevant conversation starter. I crafted a bold, playful brand voice, led a multi-platform social rollout, and secured earned media from major local outlets. The campaign sparked viral engagement, proving the power of curiosity-led storytelling without a dollar spent on ads.
Featured Press Coverage:
KING 5 News – “Mystery Soda Machine Vanishes from Seattle’s Capitol Hill”
Seattle Met – “The Case of Capitol Hill’s Mystery Soda Machine”
The Seattle Times – “Where Did It Go? Capitol Hill’s Mystery Soda Machine Disappears”
This campaign sparked not only media coverage, but also inspired a wave of community content, including a fan-made YouTube video that built on the mystery and helped extend the narrative organically.
The Bizarre Story of the Seattle Mystery Vending Machine
Northwest College of Art & Design
”Summer Scholarship contest”
Social Media Management, Facebook & Instagram Scholarship Contest
For Northwest College of Art & Design, I led a social media campaign aimed at increasing visibility among prospective students and generating excitement around a new scholarship opportunity. With limited access to traditional advertising, I developed a digital-first strategy that included a scholarship contest, custom landing page, and a creative partnership with a local art influencer. I also designed a full suite of branded social media assets to support the campaign across platforms, ensuring consistent visual identity and messaging. The campaign helped grow the college’s online presence, fostered meaningful engagement with its student audience, and positioned the school as a vibrant, student-centered creative community.
Created a custom landing page tailored to maximize visibility and user sign-ups for the contest.
Developed a fully customized leaderboard interface to display real-time contest rankings and boost user engagement.
Why Tile “National Tile Day”
Social Media Management, Facebook & Instagram Scholarship Contest
For Why Tile, I developed and led a multi-platform social media campaign to support a national industry holiday that happened to fall on the anniversary of the moon landing. To make the most of that cultural overlap, I concepted and created motion graphics that reimagined the iconic first steps on the moon—only this time, on tile. The campaign combined platform-specific content, branded visuals, and targeted paid support to elevate the brand’s presence across Facebook, Instagram, and Twitter. With a blend of timely storytelling and design-forward content, the campaign successfully increased visibility, engagement, and audience reach for the brand.
Supporting Graphics & Content Design
In addition to the moon landing visuals, I also created custom graphics for supporting content and related campaign posts to maintain a cohesive visual narrative across all channels.
