Off the Rez

I redesigned the logo for Off the Rez’s UW café, blending bold visual identity with a clean, student-friendly look. The updated mark retains cultural significance while feeling modern and approachable, built to resonate with both campus life and the café’s Indigenous roots.

I designed custom tees and hoodies that fused modern streetwear with Indigenous-inspired elements, celebrating Off the Rez’s bold identity. The collection balanced cultural respect with contemporary style, creating merch that felt rooted, wearable, and true to the brand.